We’ll begin by defining and discussing key terms. The goal is to provide a foundation for the course material. We’ll also take a look at how student-athletes can leverage the opportunities and succeed.

Many of the ways student-athletes are benefitting from NIL opportunities include digital media. In this lesson, we will present different media outlets and show how each can impact your ability to benefit.

What is “Brand?” This term is broadly discussed and widely misunderstood. We will provide a clear definition of brand and discuss the reciprocal relationship between a student-athlete, university and corporate partner.

Here we identify various platforms and situations where student-athletes are currently taking advantage and finding financial success.